Theme:
Targeting Women
Collection:
Women in Sports
Published:
1934
Brand:
Camel
Manufacturer:
R.J. Reynolds
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement markets Camels as a refreshing, “energizing” solution when you become tired after working out. “After a tiring game, enjoy a Camel,” the ad explains. It features a woman on the left of the ad looking down, tired and depressed, her tennis racket drooping. Then, on the right, she lights a Camel and instantly lifts her head and becomes energized and happy.

