Theme:
Targeting Women
Collection:
Women in Sports
Published:
1963
Brand:
Viceroy
Manufacturer:
Brown & Williamson Tobacco
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement shows two African American couples on a double-date at the bowling alley; All four smoke a Viceroy, and one woman reaches for a bowling ball. In the 1950s and 1960s, bowling alleys were popular hangout spots for teens and young adults, and this ad shows Viceroys as the perfect companion to a date night. Their smiles and active lifestyles are attributed to their smoking choice. The ad also urges readers to “Smoke all 7” of the current filter brands and find that Viceroy is the best.
