Theme:
Targeting Women
Collection:
Women in Sports
Published:
1960
Brand:
L&M
Manufacturer:
Liggett & Myers Tobacco Co.
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement features a woman dressed in a hooded white sweater holding up her L&M cigarette with satisfaction. The woman herself resembles a cigarette, with her close-fitted white hood. Her ice skates are draped over her shoulder, showing the woman’s athletic side, but also providing the image with an edge.
