Theme:
Targeting Women
Collection:
Women in Sports
Published:
1965
Brand:
Kent
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement depicts a couple suiting up to go skiing. The woman smokes a Kent herself as she lights the man’s cigarette. The white background and the couple’s all-white clothing associate Kent cigarettes with purity. Further, the copy text advertises Kent’s “famous Micronite filter,” clarifying that purity is a huge marketing ploy for Kent.
