Theme:
Targeting Women
Collection:
Women in Sports
Published:
1938
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Co.
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
A couple speeds down a snowy hill in this steerable sled, the precursor to a snowmobile. The man steering the sled smokes a Chesterfield and looks in control and at ease as they rush down the hill, snow flying by at high speeds. The woman looks much more enthused, holding on to the man’s shoulder for protection with her cigarette-holding hand, and waving the carton of Chesterfields in the other. Her Christmassy outfit plays up the idea that Chesterfields would make a great Christmas gift for young daredevils. The chemistry between the man and woman is also notable, as the text indicates that Chesterfields “satisfy” and “give you more pleasure.”
