Theme:
Targeting Women
Collection:
Women in Sports
Published:
1939
Brand:
Old Gold
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Famous pin-up artist George Petty (1894-1975) illustrated the beautiful figure skater featured in this advertisement. This ad is clearly meant to attract young men by creating a comparison between the woman and the cigarettes – both will “glide right into your favor.” The woman reveals herself and is very sexualized by her body position, making her extra appealing to young men.
