Theme:
Targeting Women
Collection:
Women in Sports
Published:
1952
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
The young woman in this ad is sporty and glamorous. Lucky Strike presents its cigarette as an accessory for an athletic woman, along with this lady’s spiffy hat which holds golf tees to her elegant, chic golf gloves. The cigarette is huge, and even whiter than the golf ball, appearing attractive and important. With this image, Lucky Strike ties this woman’s athletic success and her healthy glow to their cigarettes.
