There are two things I admire in a cigarette. (1) Good taste in its tobacco; (2) good taste in what it says about itself! On those two counts, Old Gold checks okay with me. It doesn't profess to be a panacea; but it is a pleasant companion!... Dad often says: 'Trust the man who holds down a good job for a long time!' I guess that's why Old Golds are so fire and trustworthy; Lorillard has been satisfying the American smoker since 1760.