Theme:
Smoking in Sports
Collection:
Track and Field
Published:
1939
Brand:
Churchman's
Manufacturer:
W.A. & A.C. Churchman
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
James Cleveland “Jesse” Owens (1913 – 1980) Olympic track and field competitor won four gold metals in the 1936 Berlin summer Olympics, foiling Nazi plans to demonstrate a resurgent Germany and blatantly discrediting their theory of Arian racial superiority. This was acknowledge by president Eisenhower when Owens was named “ambassador of sports”. He died of lung cancer at 66 on March 31, 1980, after smoking for 35 years. This is one of the only adds, however, that neither depicts the athlete smoking nor contains testimonial on the brand he is endorsing.
Keywords:
Athlete, Jesse Owens, Male, Sport
