Theme:
Global Village II
Collection:
India
Published:
1990s
Brand:
Wills
Manufacturer:
Imperial Brands
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
In 1965, Imperial Tobacco Company of India launched the campaign “made for each other” for the brand, featuring a young couple in different backgrounds saying "Made for each other". This advertisement was in response to medical studies about the risks from smoking and emphasized how cigarette filters was safer and perfect for good smoke…
