Theme:
Targeting Teens
Collection:
Today's Youth
Published:
1990
Brand:
Newport
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Tobacco companies may claim they are not targeting anyone under 21, but these Newport “Alive with Pleasure” ads are questionable. The ads may feature adults over 21, but they are engaging in very childlike activities that a younger audience will relate to. In this particular ad, a girl has her arms wrapped around another woman’s legs, similarly to a young child wrapping their arms around their mother’s legs. A younger audience will know how much they enjoy the particular activity shown and will assume that smoking cigarettes will give them the same pleasure.
Keywords:
Female, lights, Male, Menthol, Youth
