Theme:
Targeting Teens
Collection:
Young Smokers
Published:
2000
Brand:
USA Gold
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Young, relaxed, carefree and soaking up the sun in a bikini and cowboy hat… the All-American spirit. Young smokers can relate to this image and this is what they expect from smoking. This ad also appeals to the working class, who don’t expect a lavish Saturday of fancy dresses and parties, but rather just want to simply relax on the lake. The ad also reaches out to both men and women. Women see a strong beautiful woman they can aspire to be, while men see a sexy, desirable woman. Old Golds then become an appealing cigarette if they can satisfy all these expectations for their smokers.
Keywords:
Female, sex appeal, Youth
