Theme:
Targeting Teens
Collection:
Young Smokers
Published:
1940
Brand:
Old Gold
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Riled by a Raccoon Rah-Rah? Light an Old Gold for young ideas!
Comments:
The raccoon coat was a very popular fashion in the 1920s among college males, but this advertisement is from the 40s, when the coats were no longer in style. The older man with his outdated fashion sense is irritating the young beautiful woman, so she needs an Old Gold to keep her calm and thinking young.
Keywords:
Female, Luxury, Male, romance, Youth
