Evolve to Kent
Possibly Argentina or Chile (1996?).
From tobacco document: “The most significant recent development in the evolution of the Lights segment in Chile has been the launch of Kent Super Lights in March 1996 and Kent Ultra Lights in June 1997, complimented by Chiletabacos emphasis on the Go Lights Strategy . (Insert Sent / Go Lights Logo) . Kent Super Lights. The motivation behind launching Kent Super Lights was the continued rapid growth in the Lights segment and a perceived weakness of Chiletabacos in its international lights portfolio . Furthermore, Marlboro Lights had been launched in the 3rd quarter of 1995, and this increased the sense of urgency around filling the hole in Chiletabacos international lights portfolio” (http://legacy.library.ucsf.edu/tid/iwo04a99).
Light, Space, Super, Tar
