Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1984
Brand:
Marlboro
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This action-packed advertisement exudes rugged manliness, even though the cigarette is a light, low-tar option. The message Philip Morris portrays is that the classic “Marlboro Man” is alive and well. From the wind-swept horse’s mane and the swinging lasso, to the fully costumed cowboy and the open plains, the image depicts a strong, individualized man who is tough, athletic and capable.
Keywords:
Cowboy, Health, Light, Male, Tar
