Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1982
Brand:
Eve
Manufacturer:
Liggett & Myers Tobacco Co.
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
The first thing you notice is taste.
Comments:
The woman in this image is pictured in black and white, while only the cigarettes and their boxes receive full-color. Fashion and style are wielded to attract young, chic women to these cigarettes, as the floral designs on the cigarettes and on the boxes to receive the most attention. The cigarette is angled to link the photograph of the boxes on the left with the text on the right. The text, which reads “The first thing you notice is taste,” serves as a contradiction of intuition; One would expect that the floral decorations are the first thing you would notice.
Keywords:
Female, Health, Light, Tar
