Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1982
Brand:
Belair
Manufacturer:
Brown & Williamson Tobacco
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
The couple in this photo sit entwined on a beached catamaran, smiling and smoking their Belairs. Their dark, tanned skin stands in contrast with their shockingly white teeth and the white font used to depict the low amounts of tar in these light cigarettes. The notions of relaxation and refreshment draw readers in, and the sex appeal further entices them. The blue and white triangles of the sail mimic those on the cigarette box.
Keywords:
Female, Health, Light, Male, Menthol, Tar
