Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1987
Brand:
Parliament
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Part of a campaign that features couples relaxing together in open blue expanses, this advertisement exudes relaxation and romance. They sit together on a jutted rock in the middle of the ocean, and they each hold a cigarette. Additionally, the blue and white natural background, in combination with the island landscape mimics the pattern on the cigarette box and speaks to the fresh and natural qualities of a light cigarette.
Keywords:
Female, Health, Light, Male, Romantic, Tar
