Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1970
Brand:
Lark
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
After all the 'good-byes,' we're finally on our way. A lot of living ahead. Light time and a lark.
Comments:
Another of life’s milestones is accompanied by Lark cigarettes in this advertisement. A couple rides away from their wedding in a limousine. As the groom holds his wife’s hand, he smokes a Lark Light cigarette in the other hand. The purity of the bride, represented by her white wedding dress, is adopted by the light cigarette in its low tar content. Though the Lark Lights are new, the advertisement solidifies that they are already a part of tradition.
Keywords:
Female, Filter, Health, Light, Male, Tar, Wedding
