Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1978
Brand:
Tareyton
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Your present filter is only doing half the job. There is no substitute for charcoal filtration.
Comments:
The straightforward black, white and yellow of the text in this advertisement not only mimic the colors on the carton, but also provide ample contrast so the words are easy to read. Presented like a public service announcement, this advertisement alerts readers that Tareyton filters will be more efficient at filtering tar than filters on other cigarettes.
Keywords:
charcoal, Filter, Health, Light, Tar
