Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1950
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
These scientific tests, confirmed by independent consulting laboratories, prove lucky Strike is mildest of the six major brands tested!
Comments:
This advertisement employs both celebrity and scientific endorsements. First, it references uncited scientific tests to demonstrate that Lucky Strike is the mildest of the six major cigarette brands. Next, it features a rich portrait of actor Rex Harrison in a tuxedo, luxuriously smoking a Lucky Strike. Harrison is quoted as smoking Lucky Strike cigarettes because they are “mild and smooth.” An emphasis is placed on the coupling of strong flavor with mildness.
Keywords:
Health, Light, Male, Mild, Rex Harrison, Tar
