Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1951
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
A well-known industrial research organization reports: 'Chesterfield is the only cigarette in which members of our taste panel found no unleasant after-taste.'
Comments:
Actor Dan Dailey provides a concise celebrity endorsement in this advertisement, though his image monopolizes most of the page. The majority of the text, however, is unrelated to Dailey, and is included in a side bar. The information in this section cites the preference of “1500 prominent tobacco growers” as well as an unnamed but “well-known industrial research organization” to be Chesterfield cigarettes for mildness.
Keywords:
Actor, Dan Dailey, Health, Light, Male, Mild, Movies, Tar
