Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1937
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Ever since [switching to Luckies] my throat has been in fine shape. As my throat means so much to me in my business, it's plain common sense for me to prefer this light smoke.
Comments:
Gary Cooper, featured in the regalia for his most recent motion picture, “Souls at Sea,” provides the celebrity testimonial for this advertisement. He explains that “it’s common sense” for him to prefer Lucky Strike cigarettes because they are smoother on his throat. The text here actually expounds on how the reader should respond to the testimonial by explaining how a different smoker reacted.
Keywords:
Actor, Gary Cooper, Health, Irritation, Light, Male, Movies, Tar, Throat
