• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
    • Advanced Search
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About
    • People
    • Research Interns
    • In the Press
    • Contact Us
  • Search

Light – img3066

May 19, 2021 by sutobacco

Light – img3066
Download image
Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1936
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

On top of the world. It's the grand feeling that goes with smoking Luckies a light smoke that treats you right that's truly kind to your throat that delights you with the savory flavor of the highest priced center leaves of rich tobacco. A light smoke- because only Lucky Strike gives you such fine tobaccos plus the priceless throat protection of the Toasting process. Only Lucky strike.

Comments:

Here, a woman offers a Lucky Strike cigarette to a man at the apex of a clear, snowy mountain, as he helps her into her skis before he straps on his own. As he secures her into her skis, the woman offers him a cigarette, which he happily reaches up to accept. The gesture of accepting the cigarette from the woman mirrors the action of a man offering an engagement ring to a woman. The man pictured appears in the image in the kneeling position, as if he were going to ask for the woman’s hand in marriage. Here, Lucky Strike is again presented as being synonymous with romance.

Keywords:

Female, Health, Irritation, Light, Male, Skiing, Sports, Tar, Throat

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Videos & Lectures
  • Brand Histories
  • Search
  • Publications
  • Resources

Copyright © 2026 · Stanford University