Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1980
Brand:
Virginia Slims
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
When he offers you a low tar cigarette, tell him you've got one of your own.
Comments:
This advertisement capitalizes on a woman’s desire to be independent while still being appealing to men. Young, hip, and flirtatious, this woman embodies femininity. Her roller skates accentuate her independence and her ability to go anywhere on her own, while her pink bodysuit and rouged lips subdue the effect so that the message is approachable.
Keywords:
Female, Health, Light, Sports, Tar, Thin, Weight, young
