Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1984
Brand:
More
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
New captivating color!
Comments:
The woman’s strong gaze and masculine pose, coupled with her androgynous, yet very feminized ensemble, indicate that while More Lights are meant for women, they are just as strong as cigarettes created for men. Words like “captivating” and “glamorous” alongside her oversized, sparkly earrings and plunging neckline, further feminize the image.
Keywords:
Female, Health, lights, Weight
