This advertisement claims that residents of St. Louis, Missouri, prefer Old Golds to the other leading cigarette brands. It presents the information in the style of a newspaper article, and was likely printed in newspapers, making the information seem both timely and newsworthy. In this “concealed name” cigarette test, each of the four leading brands has a “mask” wrapped over its brand name on the cigarette paper, so the smoker cannot see which brand is which. The public accountants hired by Old Gold print the results gathered from among 1041 people in St. Louis. In particular, the crew of a Mississippi River ferry, docked in St. Louis, was tested in an attempt to appeal to blue-collar workers.
Cough, Health, Throat