This advertisement claims that Cincinnati smokers prefer Old Golds to the other leading cigarette brands. Robert Ripley (1890-1949), creator of “Ripley’s Believe it or Not,” presents the information, which is supposed to give the results authority. In this “concealed name” cigarette test, each of the four leading brands has a “mask” wrapped over its brand name on the cigarette paper, so the smoker cannot see which brand is which. In this ad, Ripley says that Old Gold was not chosen in a few small groups, but “while Old Gold may lose in small tests, you can’t defeat it in groups large enough to be truly representative of the American taste in cigarettes.” Mr. Ripley passed away from heart failure at the age of 59.
Cough, Health, Throat