This ad reads like a newspaper article, entitled “…and that’s how Old Gold became the throat-easy cigarette.” A third of the page is filled with an image of an American Southern tobacco planter talking to an Old Gold buyer who examines one of the center “heart-leaves” of the tobacco plant. The ad explains that the center leaves, the “heart-leaves,” make the “smoothest smoke.” Lucky Strike took a similar approach at the time, claiming they used “only the center leaves.” This ad also attacks a common Lucky Strike campaign, “Reach for a Lucky instead of a Sweet.” The copy text offers an alternative: “Eat a chocolate, light an Old Gold…and enjoy both.” In this case, the ad insists, you can have your cake and eat it, too. This particular advertisement is the third of a series of Old Gold ads which seeks first-hand stories from “Tobacco Planters of the Sunny South.”
Cough, Health, Throat
