Once upon a time a Mighty Prince set forth to find a perfect cigarette. Being very wise, he netted down his search to the four National favoritesthat quartette of popular sister brands known as the '20 for 15 cents' family. [] One cigarette seemed to capture his fancy, far and beyond the others. 'I don't know which cigarette this is,' he declared, 'but unquestionably, it is the cigarette for me.' Whereupon he removed the mask and found it to beWell, Cinderella is the 'storybook' name but in America today that winning brand is known as Old Gold.
This Old Gold ad takes a spin on the classic Cinderella tale, turning it into “Cinderella and the Three proud cigarette brands,” rather than three evil stepsisters. Old Gold refers to itself as “the youngest brand, the Cinderella of the family,” and presents the brand as the winner in a blind taste test. The ad would have been attractive to youngsters who are familiar with the fable, especially teen girls and young women searching for their own “prince charming.” The ad presents a moral to the story: “It is easy to make big claims, but you can’t smoke claims.” You also can’t smoke a stepsister, but that did not stop the “Mighty Prince.”
Cough, Health, Throat
