There's always a 'full bay' of smoking satisfaction in every package of Old Golds. How come? Because O.Gs are smoother and better. Because they're blended of better tobaccos by modern blenders who began where others left off.
This hunter is nothing but rugged manliness. In the great outdoors, freshness and purity surround him, and the Old Gold he smokes adopts this same sense of purity, “blended of better tobaccos.” The ad makes sure to include a pun to tie the image in with the copy text, claiming there is “always a ‘full bag’ of smoking satisfaction” with Old Golds, just as the hunter will be coming home with a full bag of game.
Cough, Health, Throat