In cold, damp or raw weather smoke this smoother cigarette! Old Golds are easy on the throat. Old Gold's clean, ripe tobacco holds no throat-scratch. No roughness. Sample their honey-smoothness. Taste their wonderful flavor, winner is 100,000 taste-tests. Change to Old Golds, in kindness to your throat.
In this ad, Lorillard portrays Old Golds as a cold prevention tool during chilly winter months. The copy text, fewer than 50 words in length, uses the word “throat” three times: “easy on the throat,” “no ‘throat-scratch,’” and “kindness to your throat.” Additionally, the cigarettes are pictured below text that explains, a bit befuddlingly, that there is a “smoke screen that keeps out throat-scratch.”
Cough, Health, Throat