Not a Cough in a Carload – img2986

For your Throat

Not a Cough in a Carload

1929

Old Gold

P. Lorillard

Advertisement

Cigarette

In cold, damp or raw weather smoke this smoother cigarette! Old Golds are easy on the throat. Old Gold's clean, ripe tobacco holds no throat-scratch. No roughness. Sample their honey-smoothness. Taste their wonderful flavor, winner is 100,000 taste-tests. Change to Old Golds, in kindness to your throat.

In this ad, Lorillard portrays Old Golds as a cold prevention tool during chilly winter months. The copy text, fewer than 50 words in length, uses the word “throat” three times: “easy on the throat,” “no ‘throat-scratch,’” and “kindness to your throat.” Additionally, the cigarettes are pictured below text that explains, a bit befuddlingly, that there is a “smoke screen that keeps out throat-scratch.”

Cough, Health, Throat