Old Gold always gives the public a run for its money with its new taste-thrill. And no throat-hack. Explain Sande? Explain Old Gold? Sandes and Old Golds are born not made.
In this ad, Old Gold compares American Hall of Fame jockey Earl Sande’s (1898-1968) quick success story to Old Gold’s. Old Gold places itself in the same category as Sande, “born…not made” popular. The copy text claims that “it was just two years after he saw his first race horse that Sande was crowned ‘Earl’ of American jockeys,.” However, this claim makes it appear as if Sande had no riding experience up until that time, whereas he was actually a bronco buster for many years before he became a race horse jockey in 1918. Sande was a triple crown winner and the leading U.S. money-winning jockey in 1921, 1923, and 1927. He passed away in a nursing home at the age of 70.
Cough, Health, Throat