Two years ago he stepped into the spot-light on a little caf floor and crooned a song called Deep Night. Today deep night on Broadway sees his name in electric signs. So you're a saxophone player, eh? Well make me weep!
This ad compares the popularity of crooner Rudy Vallée (1901-1986) to that of Old Golds, both “fast successes” which “naturally delivered something the public wants!” Though the ad presents Vallée as going from “the spot-light on a little café floor” to Broadway, his success was not quite so rags-to-riches; he signed with a record label in 1928 and began recording on the radio, providing him with an enormous fan-base of screaming teen girls wherever he went. Another “They gave a new Thrill” Old Gold ad featuring Vallée ran in newspapers in 1930 as well.
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