Not a cough in a film-ful says Norma Talmadge. When you see my new United Artists picture, 'The Woman Disputed', you will notice that I smoke cigarettes in several scenes. Not wanting to show partially to any of the four leading brands, I decided to make my choice via the blinded test, which I had heard of many times. Happily, I picked Old Golds.
American silent film star Norma Talmadge (1893-1957) endorses Old Gold cigarettes as “Not a cough in a Film-ful,” a twist on the common O.G. “not a cough in a carload” slogan. Talmadge explains that she had to smoke several cigarettes in her newest film, “The Woman Disputed” (1928), and that after a blindfold test, she felt that Old Golds were “smooth, mild, and delightfully cool.” The advertisement not only helps Old Gold, but also provides Talmadge, her new film, and the film’s production company with publicity. Not too long after this ad was printed, her sister, Constance Talmadge (1898-1973), endorsed Lucky Strike. In this Old Gold ad, Norma Talmadge, insinuates that she does not smoke for pleasure, but when she is “required to smoke” in films, she plans to “insist on Old Golds.” Toward the end of her life, Talmadge suffered from crippling arthritis and a reported addiction to painkillers. She passed away after a series of strokes and a fatal case of pneumonia in 1957.
Cough, Health, Throat