Apple honey helps guard O.Gs from cigarette dryness.
Home from war, this U.S. Army Corporal tries to get some alone time with his wife, when his son sneaks up behind the couch to interrupt them. Father doesn’t look too pleased, but Mother offers him an Old Gold to relax him. As if depicting a serviceman in their ads was not enough patriotism for the brand, they pledge “to supply the armed forces first” and to then “distribute the remaining civilian supply fairly.” Many of the rations issued to servicemen by the U.S. Army Quartermaster Corps during WWII included cigarettes in the ration; the most popular ration for space-saving purposes was the K-ration, which included a miniature pack of 4 cigarettes from a number of leading cigarette brands holding contracts with the government including Old Gold, Camel, Chesterfield and Lucky Strike. The ad was illustrated by Dorothy Monet (1919-2010), one of a small handful of female advertisement illustrators of the time.
Child, Female, Flavored, Fresh, Irritation, Male, Military, Throat