Apple honey helps guard O.Gs from cigarette dryness.
This U.S. Army Corporal (based on the double chevron insignia on his uniform) is not the best fly fisherman around. He snags his own pants in the rear as he casts his line, causing him no end of grief. His female companion offers in an Old Gold with a smile in the hope of relieving his “irritation.” In the bottom right-hand corner, a “Wartime Pledge” is included from P. Lorillard Company which refers to the WWII cigarette shortage. As if depicting a soldier in their ads was not enough patriotism for the brand, they pledge “to supply the armed forces first” and to then “distribute the remaining civilian supply fairly.” Many of the rations issued to servicemen by the U.S. Army Quartermaster Corps during WWII included cigarettes in the ration; the most popular ration for space-saving purposes was the K-ration, which included a miniature pack of 4 cigarettes from a number of leading cigarette brands holding contracts with the government including Old Gold, Camel, Chesterfield and Lucky Strike. This ad was illustrated by popular wartime propaganda illustrator Philip Dormont (1905-1980).
Female, Flavored, Fresh, Irritation, Male, Military, Throat
