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T-Zone – img2926

April 11, 2021 by sutobacco

T-Zone – img2926
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Theme:
For your Throat
Collection:
T-Zone
Published:
1950
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:

This advertisement provides an overwhelming collection of testimonials from over 25 men and women, ranging from celebrities to everyday relatable folks. Most if not all of these people appeared in a contemporaneous Camel advertisement, some on their own and some in a cluster. The eight Entertainment stars in this ad include musical comedy star Nanette Fabray, actor and former opera star Ezio Pinza, radio announcer George Ansbro, television star and former opera singer Marguerite Piazza, disc jockey Bob Maxwell, “radio songstress” Frau Warren, comedian Peter Lind Hayes, and musical comedy star Patricia Morrison, who was also Chesterfield’s “Girl of the Month” in 1941. The six athletic stars in this ad include outboard racer Eleanor Shakeshaft, Boston Red Sox pitcher Mel Parnell, water skier Margie Fletcher, billiard player Willie Hoppe, rifle champion Audrey Bockmann, and sportsman G. Campbell. The seven everyday personae include air travel agent Tod Crone, telephone operator Ethel James, steelworker Cyril Byrne, stylist Elaine Bassett, manufacturer Allan Nemroe, information clerk Jean Gammon, and secretary Ann O’Rourke. With all of these testimonials, the ad drives home the message that “more people smoke Camels than any other cigarette.” The ad touts “mildness” for the throat, a code word which attempted to make a cigarette seem healthier.

Keywords:

Female, Irritation, Male, Military, Throat

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