Television director Loretta Brophy endorses Camel, explaining that she likes their “mildness.” Mildness was used as a code word meaning the opposite of harshness, meant to intonate a sense of healthfulness for the brand. Brophy was an important figure at the time, the woman behind the scenes at WABD—Dumont, the third commercial TV station to hit New York in 1945. Her impressive career made her an excellent role model for young women, and her endorsement of Camel would have been convincing for many teen girls. Even so, the ad feigns providing autonomy to consumers with their “T-Zone” approach, claiming that “Only your taste and throat can decide which cigarette tastes best to you…and how it affects your throat.”
Doctor, Female, Irritation, Male, Mild, Throat
