No only those men training to man that bombers but all of us are working in split second time today. Smoking more, too, most of us. And when it comes to crowding more pleasure into each smoking moment, well, ask those 9 musketeers plotting their night training flight.
With this endorsement, Camel is also able to evoke patriotism and appeal to women. The ad says that Camels are “the favorite cigarette with men in all the services” as it discusses the night bombers, poring over a map. The “fighting map” is credited to Charlotte Thon, a cartographer employed by Rand McNally & Company, and she is said to smoke Camels as well, as “wherever you find men and women fighting for Uncle Sam—you find Camels.” The ad thus makes sure to target women as well as men. Though both of these recommendations are intended to sway consumers, the ad feigns providing autonomy to consumers with their “T-Zone” approach, claiming that “Only your taste and throat can decide which cigarette tastes best to you…and how it affects your throat.”
Doctor, Female, Irritation, Male, Mild, Throat
