Theme:
For your Throat
Collection:
T-Zone
Published:
1943
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This ad encourages consumers to try Camels in the “30-Day Test in Your ‘T-Zone.’” The ad presents data from “noted throat specialists” indicating that “hundreds of men and women” participated in the 30-day test, with doctors discovering “not one single case of throat irritation due to smoking Camels.” Of course, in 30 days, how could any doctor determine such a health claim? This is one of the few “T-Zone” ads which uses a male model with the “T” superimposed over his mouth and throat; generally, attractive young women were depicted.
Keywords:
Doctor, Female, Irritation, Male, Mild, Throat
