Theme:
For your Throat
Collection:
T-Zone
Published:
1947
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Let your 'T-Zone' tell you why!
Comments:
This ad combines four previous ads in one, placing four of Camel’s “Experience is the Best Teacher” endorsers on one page. R.J. Reynolds Tobacco Company pulls out all the stops with this ad. Not only does it have the four minor luminaries, embracing the “Experience” campaign, but it also includes the “T-Zone” campaign as well as the “More Doctors Smoke Camels” campaign. With all of these techniques, the ad attempts to simultaneously provide the consumer with a sense of independence and autonomy – a common tactic in cigarette advertising, even today – while also providing reassurance and recommendation from authority figures and celebrities.
Keywords:
Doctor, Female, Irritation, Male, Mild, Throat
