Guard Against throat-Scratch.
This jolly Santa Claus recommends Pall Mall, “whose mildness you can measure.” The length of the cigarette he smokes is accentuated, looking ridiculous in his feminine hand. The ad claims that Pall Malls “guard against throat-scratch” because the length of the cigarette acts as a filter for the smoke. The special Christmas carton of Pall Malls, intended as a gift for loved ones, features Santa relaxing with a Pall Mall, breathing out a HoHoHo of smoke.
Christmas, Holiday, Male, Mild, Throat