Guard Against Throat-Scratch.
This beautiful young woman smokes a Pall Mall in the foreground of this advertisement. She appears to be topless, but a glance at the background fills in the blanks – perhaps she is wearing a strapless bathing suit? Perhaps not. In an approach to target a widespread consumer audience, the woman in the foreground isn’t the only person sporting the brand; there are countless men and women enjoying themselves at the beach while visibly holding packs of Pall Malls and offering a cigarette to one another. The ad claims that Pall Malls “guard against throat-scratch,” indicating that they are healthier than the leading brand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Female, Male, Mild, Throat