Guard Against Throat-Scratch.
This athletic young woman, an English horseback rider, smokes a Pall Mall in the foreground of this advertisement. In an approach to target a widespread consumer audience, the woman in the foreground isn’t the only person sporting the brand; there are countless men and women, dressed in elegant furs and top hats, all visibly holding packs of Pall Malls. The ad claims that Pall Malls “guard against throat-scratch,” indicating that they are healthier than the leading brand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Female, Male, Mild, Throat