Let your throat enjoy smooth smoking.
The dapper young man in the forefront of this advertisement offers you a Pall Mall from the football stands. In an approach to target a widespread consumer audience, the man in the foreground, who offers you a Pall Mall, isn’t the only person sporting the brand; there are service men in the stands as well, holding packs of Pall Malls or visibly smoking them with their girl friends. The ad claims that Pall Malls “filter the smoke on the way to your throat,” indicating that they are healthier than the leading brand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Male, Mild, Throat