Theme:
For your Throat
Collection:
Johnny Calls for Philip Morris
Published:
1940
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Doctors report on Philip Morris: Proved far less irritating to the nose and throat.
Comments:
Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, calls for Philip Morris. The text above him claims doctors found Philip Morris to be “far less irritating to the nose and throat!” In this ad, false health claims abound; According to the ad, smoking Philip Morris cigarettes supposedly “clears up completely” or “definitely improves” cases of nose and throat irritation. The ad is masquerading as honest, while it is actually manipulative, capitalizing on the public’s worries over smoking-related health conditions.
Keywords:
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat
