Philip Morris are scientifically proved far less irritating to the nose and throat.
Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, bares his pearly whites as he holds up a pack of Philip Morris cigarettes. The slogan, “An ounce of prevention is worth a pound of cure” presents its brand as the healthiest cigarette option. The false health claims abound: According to the ad, the brand is “scientifically proved far less irritating to the nose and throat” than other leading brands. With statements like the previous, it is shocking to read Philip Morris’ assertion that “no curative power is claimed.” The ad is masquerading as honest, while it is actually manipulative, capitalizing on the public’s worries over smoking-related health conditions.
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat
