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Johnny Calls for Philip Morris – img2755

April 11, 2021 by sutobacco

Johnny Calls for Philip Morris – img2755
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Theme:
For your Throat
Collection:
Johnny Calls for Philip Morris
Published:
1944
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

When smokers changed to Philip Morris, every case of irritation of nose or throat- due to smoking- either cleared up completely, or definitely improved!

Comments:

Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, holds up a giant pack of Philip Morris cigarettes under ludicrous claims that “medical authorities” and “distinguished doctors” found Philip Morris is “less irritant!” In this ad, false health claims abound; According to the ad, smoking Philip Morris cigarettes supposedly “clears up” or “definitely improves” cases of nose and throat irritation. The ad is masquerading as honest, while it is actually manipulative, capitalizing on the public’s worries over smoking-related health conditions.

Keywords:

Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat

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