We do not claim curative powers for Philip Morris. But these findings- reported in an authoritative medical journal- do prove Philip Morris far less irritation to the nose and throat.
Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, grins proudly as he offers a tray of Philip Morris cigarettes to a beautiful young woman. The false health claims abound: According to the ad, “medical authorities” and “distinguished doctors” agree that switching cigarette brands to Philip Morris “clears up completely” or “definitely improves” all cases of nose and throat irritation. These observations are referred to as “proof” that Philip Morris cigarettes are the healthiest option. With statements like the previous, it is shocking to read Philip Morris’ assertion that they “do not claim curative powers.” The ad is masquerading as honest, while it is actually manipulative, capitalizing on the public’s worries over smoking-related health conditions.
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat